According to a December 2025 report on celebrity fashion businesses, Kim Kardashian’s Skims is the most successful celebrity-owned clothing brand in the world. The study by the social media growth company Socialplug examined celebrity fashion lines based on revenue and brand value.

• Kim Kardashian’s Skims brings in $1.7 billion per year, more than any other celebrity fashion business in the world.
• Rihanna’s Savage X Fenty saw one of the biggest revenue jumps, growing over 500% in one year from $53 million to $324 million.
• Kanye West’s Yeezy is the most popular celebrity brand, with 6.4 million people checking it online each month.

The research examined more than 20 celebrity fashion brands to find which ones are doing best financially. The research looked at how much money each brand makes per year, what the brand is worth overall, and how many people check it online each month.

Here’s a look at the top 10 most successful celebrity fashion brands:

Celebrity	Business(es)	Revenue	Search Volume
Kim Kardashian	Skims	$1.7B	4.43M
Jessica Simpson	The Jessica Simpson Collection	$1B	3.69M
Kate Hudson	Fabletics	$850M	1.75M
Kanye West	Yeezy	$705M	6.44M
Rihanna	Savage X Fenty	$324M	939K
Cristiano Ronaldo	CR7	$275M	1.02M
Mary-Kate & Ashley Olsen	The Row	$250M	1.22M
Khloé Kardashian	Good American	$155M	455K
Victoria Beckham	Victoria Beckham	$151M	500K
Conor McGregor	August McGregor	$65M	11.81K

You can access the complete research findings here.

1. Kim Kardashian – Skims

• Revenue: $1.7 billion per year
• Brand value: $5 billion
• People checking it online: 4.43 million

Kim Kardashian’s Skims is the world’s most successful celebrity fashion business. The brand has more than doubled its revenue over the past two years, going from $750 million to $1.7 billion. That growth helped Skims reach a $5 billion valuation this November after securing $225 million in new funding led by Goldman Sachs, making it one of the most valuable fashion companies in America.

2. Jessica Simpson – The Jessica Simpson Collection

The Jessica Simpson Collection comes second with steady $1 billion in annual revenue. Simpson launched this label in 2005, and the brand now draws more than 3.5 million people each month. Simpson’s collection covers women’s clothing, shoes, and accessories, and it’s valued at $1 billion.

3. Kate Hudson – Fabletics

Kate Hudson’s activewear brand Fabletics ranks third with $850 million in revenue. The company grew 46% from the previous year, when it made $582 million. Fabletics uses a subscription model where members pay monthly fees for discounted access to new releases, which has helped it build a loyal customer base. The brand is worth $1 billion as of now.

4. Kanye West – Yeezy

Yeezy takes fourth place with $705 million in revenue. Kanye West’s brand grew by nearly 25% this year, up from $565 million. Yeezy is actually the most popular celebrity brand out there, with almost 6.5M people checking it monthly. Its popularity is priced in evaluation too, with the business worth $1.3 billion currently, second only to Skims.

5. Rihanna – Savage X Fenty

Rihanna’s lingerie brand Savage X Fenty rounds out the top five. The company has one of the fastest growth rates, with revenue shooting up 514% in one year. Just recently, Savage X Fenty was making around $53 million, but last year that number climbed to $324 million. The brand is now worth $3 billion, even though its current revenue is lower than competitors ranked above it.

Joosep Seitam, CEO of Socialplug, commented on the study:

“Most celebrity fashion brands fail because the celebrity treats them as side projects and only shows up for marketing. The ones that succeed have founders who take an active role in design and operations too. And those who do this have built businesses that now earn them more than their main careers ever did.”