Makeup seemed to be the greatest business endeavor Kylie Jenner could’ve gotten into when she first launched her company in 2015.
The Kylie Cosmetics brand dominated in its early years and became a huge focal point on her Instagram, TikTok, and Twitter feeds.
Kylie often wears her own products for photoshoots and social media selfies as her way of advertising her own products to the world.
If you’ve ever shopped online for Kylie Cosmetics online, you already know she has tons of lipstick colors available along with other makeup products for beauty gurus.
The drama that unfolded between Kylie, Selena Gomez, and Hailey Bieber has been a hugely talked-out issue in 2023. Kylie and Hailey were accused of being “mean girls” who allegedly bullied Selena on social media.
Will Kylie Cosmetics survive in terms of sales and business success?
Much to Kylie’s dismay, fans who’ve sided with Selena began posting videos on social media of themselves throwing away different Kylie Cosmetics products they already owned.
This means that people who were once happy to buy items from Kylie Cosmetics no longer want to see those items in their makeup bags.
According to ScreenRant, Kylie Cosmetics started going downhill in 2021 in terms of sales. She did her best to re-launch at the time, but too many people were pointing out concerns about the fabrication of product sales and the use of too many filters on her advertisements.
According to The Sun, she recently faced criticism from fans for photoshopping images in an attempt to sell her newest product, Kylash Volume Mascara. It seems like people on social media are looking for every possible avenue to nitpick the reality TV star.
Her comment section is still in shambles as well with no end in sight. People are posting hateful remarks along with plenty of #TeamSelena comments to continually remind her where their loyalties lie.
The future of Kylie Cosmetics is in a very tumultuous place right now.
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