When it comes to setting trends, is there anyone more influential than Taylor Swift?

The “Lover“ singer is easily one of the most inspirational fashion and beauty icons of this generation.

A study done by Boohoo reveals that the Swift Effect is more legitimate than ever based on NFL game day style searches.

Taylor Swift and NFL style searches

According to Boohoo, the search for “red sweaters” has surged by 300% based on the Swift Effect.

Taylor wore a red sweater that she received from Gigi Hadid’s label (Guest in Residence), and now tons of people are interested in rocking red sweaters for themselves.

Taylor is known for wearing signature red lipstick as well. It’s not shocking that the search for “red lipstick“ has exploded by 334%.

A spokesperson from Boohoo says, “Taylor’s game day fashion has been a source of inspiration for many fans as revealed by the huge spikes in interest following her high-profile appearances supporting boyfriend Travis Kelce.

“Taylor and the Chiefs are truly a perfect match. The star’s iconic connection with the color red has made for some truly stunning game day styles that will hopefully inspire many fans.

“It will be fascinating to see if Taylor continues to go for a more relaxed look for the Super Bowl featuring her signature color, or if she will tease fans further with a Reputation-coded outfit.”

Are you interested in wearing red sweaters or red lipstick while watching the Super Bowl? Let us know in the comments below!