Usher, the renowned “Good, Good” singer, continues to push boundaries with his latest venture — fronting SKIMS’ newest men’s campaign.
As anticipation builds for his Super Bowl LVIII Halftime Show performance, Usher’s collaboration with Kim Kardashian’s iconic loungewear brand is making waves in the fashion world.
In a bold move, Usher bares it all in the campaign, showcasing pieces from SKIMS’ sought-after men’s collections.
Usher bares it all
The imagery, unveiled recently, features the multi-talented artist modeling the SKIMS Stretch 5” Boxer in Midnight and the SKIMS Cotton 5” Boxer in Military.
Adorned with jewelry from Jacquie Aiche, Usher exudes confidence and style in every frame.
To mark the occasion, Usher and Kim joined forces for a special project set to debut on February 9th at midnight ET.
An exclusive digital download version of Usher’s new album “Coming Home,” featuring an alternative cover and a bonus track titled “Naked,” will be available exclusively on Skims.com for one week only.
Usher describes the collaboration as “humbling” and a “full-circle moment.”
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” he said.
Kim Kardashian x Usher exclusive
For Usher, comfort and style go hand in hand, making SKIMS the perfect fit for his dynamic lifestyle.
The SKIMS Men’s restock, featuring four new colorways and sizes ranging from XS to 5X, will be available exclusively on SKIMS.com starting February 12th.
With prices ranging from $16 to $44 for single pieces and $42 to $98 for packs, the collection promises both style and accessibility for all.
In addition to his collaboration with SKIMS, Usher has been making headlines with his upcoming album, featuring collaborations with Burna Boy, H.E.R., Latto, Jungkook, and other stars.
As excitement mounts for his Super Bowl performance, Usher unveiled his exclusive merch collab with the NFL.
The superstar is not only releasing an album two days before his Super Bowl Halftime performance, he has also announced his “Usher: Past Present Future” tour.
The tour will take him on a 24-city trek starting on August 20 in Washington, DC.
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