Earning boatloads of money is not exactly Selena Gomez‘s main focus when it comes to Rare Beauty.
She launched the cosmetic brand, but getting rich off of it just isn’t the most important factor for her.
Here’s the truth about what drives Selena when it comes to Rare Beauty regarding her decision to be a makeup mogul and entrepreneur in the Hollywood industry.
Details about Rare Beauty as a money-earning business for Selena Gomez
According to Time Magazine, Selena opened up about Rare Beauty saying, “I will admit it overwhelms me sometimes. I have this weird thing in my head where if I focus on the numbers, I’ll lose whatever it is that made Rare Beauty, Rare Beauty. I never wanted it to be about making a lot of money and that’s it.”
Based on her statement, money simply isn’t what drives her or lights up her soul. Focusing on numbers isn’t something that brings her much joy or pleasure.
Still, it’s important to know just how financially valuable Rare Beauty is when we do take time to calculate the numbers.
Rare Beauty is estimated to be worth more than $1 billion, which is beyond impressive!
Despite how much money Selena would pocket if she were to sell the business, she also noted that she isn’t interested in selling it anytime soon. Or at all.
So, what exactly motivates Selena when it comes to her ownership of Rare Beauty?
The About Us section on the official website pretty much gives a clear answer. It states, “Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique — because Rare Beauty is not about being someone else, but being who you are.”
Selena, who’s always been a proponent of mental health awareness, is the perfect person to run a cosmetic company founded on such heartfelt principles if you ask us.
According to the official website, Selena once said, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”
Customers who are interested in purchasing makeup and skincare products know that they’ll find exactly what they’re looking for from Rare Beauty.
They’ll also feel more connected to someone like Selena who comes across like a best friend or older sister with loving advice.
It genuinely feels like the products she sells are made with love.
Some of her best sellers include tinted pressed finishing powder, liquid blush lip oil, and bronzer sticks.
How do you feel about Rare Beauty by Selena Gomez? Do you find it interesting that she doesn’t care if the company earns money? Let us know your thoughts in the comments section below.
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