Have you ever wondered which American state prioritizes beauty and skincare more than the rest?

New York and California are two of the more common states to think of when it comes to these particular topics.

A research study conducted by the health and wellness experts at Ethos Aesthetics and Wellness has just given us our answer!

New York prioritizes beauty and skincare more than any other state

According to Ethos Aesthetics and Wellness, New York comes in first place for prioritizing beauty and skincare.

The residents of New York spend more time searching beauty and skincare-related terms on Google than residents of any other state.

Some of New York’s favorite search terms? Hairstyles, manicures, nail polish, lipstick, and face oils.

If you assumed California would be a natural runner-up, you’re wrong! Colorado is the state that landed in second place.

California comes in at third place, followed by New Jersey, Virginia, Nevada, and Utah. After that, Hawaii, Maryland, and Oregon make up the rest of the top 10 list.

An Ethos Aesthetics and Wellness representative says, “The beauty and cosmetics industry is forever evolving alongside the latest technologies and platforms, which are highly influential for its consumers.

“Social media platforms such as TikTok and YouTube are the fastest ways in which companies can put forward and showcase their new products, assess the current market to see the latest trends and competing brands, and keep track of who’s hot and who’s not in the industry to help with possible future collaborations.”

Are you surprised that New York snagged the top spot over California or another state? Let us know in the comments below.