Have you ever wondered who makes more money selling cosmetics between Kylie Jenner and Selena Gomez?
Both of their beauty brands are wildly successful, and both women are extremely beloved by their fans.
Kylie is the one behind Kylie Cosmetics and Selena is the one behind Rare Beauty.
According to Eton Venture Services, which of these beauty brands is earning more money per year?
Kylie Jenner is out earning Selena Gomez…
The reality is that Kylie is actually earning more money in makeup and beauty sales than Selena.
It isn’t by much, though.
Kylie‘s annual revenue is $380.4 million while Selena‘s is $350 million. The difference isn’t that significant, but it’s still interesting to think about.
Chris Walton, President and CEO of Eton Venture Services, adds:
“Through analyzing the value of celebrity-owned businesses across various markets, from sports drinks to luggage, it is clear that a personal brand and entrepreneurship can result in billion-dollar success.
“Endorsements are becoming second to entrepreneurship among celebrities, with this ranking emphasizing those who have control over their business, rather than simply being the face of a brand.
“Fans also enjoy seeing their favorite celebrities succeed, as well as consuming their products or services, especially when these products are the best on the market.”
Have you purchased makeup from Kylie Cosmetics or Rare Beauty in the past?
If so, is there a certain brand between these two that you prefer over the other?
Which brand offers items you love stocking your makeup counter with? Let us know in the comment section below.
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