Taylor Swift and Travis Kelce just gained 2.3 MILLION new followers after their engagement announcement broke the internet.
This engagement isn’t just the biggest pop culture moment of the year — it’s also one of the most lucrative.
According to new research by comparison analysis site La Planque Du Joueur, both stars saw massive Instagram growth in the 24 hours following their viral announcement.
Data pulled from Social Blade shows Taylor gained 1,459,921 new followers while Travis added 841,173 — a combined 2,301,094 followers in just one day.
That kind of online buzz translates directly into big business. With her current 281 million followers, Taylor could earn up to $25,964,700 per year from a simple monthly sponsored post deal, according to media earnings calculators from The Leap. Meanwhile, Travis could net an additional $1,308,060 annually under the same terms.
With wedding buzz building and millions of new followers flocking to their accounts, one thing’s clear: Taylor and Travis’s love story is not only captivating hearts but also breaking records online.
Jean Morlec, a spokesperson from La Planque Du Joueur commented on the findings: “In what may be the biggest pop culture story of the year, it’s safe to say the internet has gone crazy over Travis popping the question. Whilst many fans will be over the moon for both Taylor and Travis, it’s the couple themselves that stand to gain the most from this announcement, not just personally but also professionally. As a pair, they can earn over $25 million from a simple social media deal and with the wedding buzz attracting more and more followers, millions just overnight in fact, it’s safe to say that the figure will only grow for the two of them.”
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