A new study finds Taylor Swift and Travis Kelce lead the nation in celebrity style, topping a ranking of 50 high-profile couples based on fashion-related hashtags and online search volume.

The research, conducted by Super Label Store, measured 50 celebrity couples’ influence by analyzing Instagram, TikTok, and Google trends data. Female partners often dominate the fashion influence in these pairings, and Swift is no exception.

Top 10 Most Stylish Celebrity Couples

Rank	Couple	Index Score	Combined Hashtags	Monthly Searches
1	Taylor Swift & Travis Kelce	76.17	139,820	117,780
2	Prince William & Kate Middleton	64.06	247,483	41,781
3	Timothée Chalamet & Kylie Jenner	56.38	267,106	15,020
4	Meghan Markle & Prince Harry	49.54	132,885	58,113
5	Justin & Hailey Bieber	42.81	172,376	24,824
6	Zendaya & Tom Holland	40.53	144,361	31,814
7	Bella Hadid & Adan Banuelos	40.50	203,469	5,673
8	Blake Lively & Ryan Reynolds	33.55	25,028	68,004
9	Selena Gomez & Benny Blanco	25.95	118,847	8,730
10	David & Victoria Beckham	19.59	30,881	32,530

Taylor Swift drives the couple’s dominance, accounting for 104,458 monthly searches and 139,730 hashtags, making her the primary fashion force in the duo. Travis Kelce complements her influence, but Swift clearly leads.

Other notable insights:

• Kate Middleton pushes the royal pair to second place, with a strong hashtag presence despite lower search volume.
• Kylie Jenner dominates her pairing with Timothée Chalamet in hashtags, while Zendaya overshadows Tom Holland in both searches and hashtags.
• Victoria and David Beckham remain a balanced, enduring fashion influence decades into their relationship.

Noor de Swart, CEO of Super Label Store, noted:

“These findings show how celebrity couples combine individual style to create amplified fashion influence. Often, one partner drives the majority of attention, but the couple’s combined presence creates powerful public impact.”