• Taylor Swift and Travis Kelce are the most stylish celebrity couple in America, with 139,820 hashtags and 117,780 average monthly searches related to their fashion style.
• Kate Middleton drives royal fashion influence, pushing her and Prince William to second place, while Meghan Markle and Price Harry rank fourth.
• Timothée Chalamet and Kylie Jenner claim third place with a score of 56.38 and the highest number of combined fashion hashtags at 267,106. 

Taylor Swift and Travis Kelce are America’s most stylish celebrity couple, scoring highest on a combined index of fashion hashtags and online searches, a new study reveals. 

The research, carried out by clothing label experts Super Label Store, analyzed fashion and style hashtags along with monthly search volumes for 50 celebrity couples to determine which pairs have the greatest fashion influence in America. 

One common thread among the couples in the rankings is the significant fashion influence of the female partner. 

Top 10 most stylish celebrity couples 

Rank	Celebrity couple	Index score	Combined hashtags	Combined search volume
1	Taylor Swift & Travis Kelce	76.17	139,820	117,780
2	Prince William & Kate Middleton	64.06	247,483	41,781
3	Timothée Chalamet & Kylie Jenner	56.38	267,106	15,020
4	Meghan Markle & Prince Harry	49.54	132,885	58,113
5	Justin Bieber & Hailey Bieber	42.81	172,376	24,824
6	Zendaya & Tom Holland	40.53	144,361	31,814
7	Bella Hadid & Adan Banuelos	40.50	203,469	5,673
8	Blake Lively & Ryan Reynolds	33.55	25,028	68,004
9	Selena Gomez & Benny Blanco	25.95	118,847	8,730
10	David Beckham & Victoria Beckham	19.59	30,881	32,530

Taylor Swift and Travis Kelce take the top spot with an index score of 76.17, driven primarily by their impressive 117,780 monthly searches – the highest search volume of any couple in the study – and 139,820 combined fashion and style hashtags. It’s also worth noting that Swift alone accounts for 104,458 monthly searches and 139,730 hashtags, making her the dominant fashion force in the relationship. 

Prince William and Kate Middleton stand second in the rankings with a score of 64.06. Their monthly search volume adds up to only 41,781, behind newer celebrity pairings that attract more search interest. The couple performs better in hashtags, totalling 247,483 – the second-highest in the ranking. The royal duo’s fashion influence comes primarily from Kate, whose style and fashion amounts to 41,210 average monthly searches and 247,271 hashtags. 

Timothée Chalamet and Kylie Jenner land in third place, scoring 56.38. The couple has the highest number of combined hashtags at 267,106, with Jenner contributing the vast majority at 258,904. Their combined search volume is 15,020 average monthly searches, ranking ninth in that category. 

Meghan Markle and Prince Harry place fourth, with a score of 49.54. The couple rank third for monthly searches at 58,113, with Markle accounting for 57,736 of them, and have a combined total of 132,885 fashion-related hashtags, nearly all of which are linked to Markle. 

Justin and Hailey Bieber are next, scoring 42.81. The Biebers rank fourth for combined hashtags at 172,376, with Hailey contributing 127,180 to that total, and seventh for monthly search volume, which adds up to 24,824 – 20,999 of them are related to Hailey. 

Zendaya and Tom Holland claim sixth place with a score of 40.53. The study found that Zendaya dominates the couple’s fashion influence, with 141,734 combined hashtags compared to Holland’s mere 2,627, and 29,381 average monthly searches versus his 2,433, showing the “Euphoria” star’s particularly strong fashion impact. 

Bella Hadid and Adan Banuelos place seventh with a slightly lower score of 40.50. The couple’s hashtag count calculated to 203,469, ranking third overall and making them one of the most prominent fashion influences on social media.  

Blake Lively and Ryan Reynolds land in eighth place scoring 33.55. Despite a challenging few months amid the feud with Justin Baldoni, the couple continues to draw strong public interest, ranking second for monthly searches at 68,004, with Lively accounting for 64,325 of those. Unlike some couples who score highly on hashtags but lower on direct searches, the Lively–Reynolds pairing reflects strong search-driven attention, even with relatively modest hashtag activity at 25,028. 

Selena Gomez and Benny Blanco come in ninth place with a score of 25.95. The couple’s combined search volume of 8,730 ranks eleventh overall, while their hashtag count stands at 118,847, placing them eighth in that metric. Gomez drives virtually all of the couple’s fashion influence, with 118,843 of their combined hashtags. 

David and Victoria Beckham round out the top ten, receiving a score of 19.59. The couple continues to maintain fashion relevance decades into their relationship, with 30,881 combined hashtags and 32,530 monthly searches. Victoria, former Spice Girl turned fashion designer, contributed 10,419 hashtags and 21,934 monthly searches, while David added 20,462 hashtags and 10,596 monthly searches, showing the most balanced fashion influence of any couple in the top ten. 

Noor de Swart, founder and CEO of Super Label Store, commented on the findings: “This data shows how celebrity couples combine their individual style influences to create powerful fashion moments that resonate with the public. 

“What’s particularly interesting is how in many of these high-ranking couples, one partner drives the majority of fashion interest, yet their combined presence amplifies their style impact. This reflects what we see in fashion generally – individual choices and personal style gain meaning through relationships and context.”