If you love movies, travel, and Instagram-worthy photo ops, a new study from influencer platform Heepsy reveals the top 10 filming locations that are sparking major social media buzz this summer.

Over 40% of millennials now choose travel destinations based on their social media appeal — and iconic movie and TV sites are increasingly shaping those choices.

Top 10 Instagrammable movie destinations

LocationMovie/ShowCityCountryInstagram Hashtag Mentions
Marina Bay SandsCrazy Rich AsiansSingaporeSingapore2.1 million
The Met StepsGossip Girl, And Just Like ThatNew York CityUSA1.5 million
Griffith ObservatoryLa La Land, Rebel Without a CauseLos AngelesUSA641k
Dubrovnik Old Town & WallsGame of Thrones (King’s Landing)DubrovnikCroatia327k
Rialto BridgeSpider-Man: Far From Home, The TouristVeniceItaly210k
King’s Cross Station (9¾)Harry PotterLondonEngland140k
The Plaza HotelHome Alone 2, The Great Gatsby, Sex and the CityNew York CityUSA138k
Palais Garnier Opera HousePhantom of the OperaParisFrance134k
Highclere CastleDownton AbbeyHampshireEngland70.3k
Alnwick CastleHarry PotterNorthumberlandEngland66.9k

Why these spots matter

  • Marina Bay Sands tops the list with 2.1 million Instagram mentions, thanks to the global hit Crazy Rich Asians. The Singapore resort’s iconic infinity pool and sleek design make it a dream backdrop for travelers wanting to recreate the film’s luxury vibe.
  • The Met Steps in New York City are a close second, popularized by Gossip Girl and And Just Like That. These museum steps are synonymous with Manhattan chic and fashion, attracting visitors eager to channel their inner Blair Waldorf.
  • Griffith Observatory ranks third with 641k mentions. Featured in La La Land and Rebel Without a Cause, it offers sweeping city views and classic Hollywood appeal — perfect for those cinematic Instagram shots.
  • Dubrovnik’s Old Town and Walls draw Game of Thrones fans who want to walk the streets of King’s Landing, bringing fantasy to life amid Croatia’s stunning historic architecture and coastlines.
  • Other famous sites include Venice’s Rialto Bridge, London’s King’s Cross Station (Platform 9¾), New York’s Plaza Hotel, Paris’s Palais Garnier Opera House, and England’s Highclere and Alnwick Castles — all rich in cinematic history and photo opportunities.

Social media’s power to shape travel

Tabi Vicuña, Founder of Heepsy, explains:

“Movies and TV shows are driving where people want to travel now. Marina Bay Sands went from just another hotel to a global hotspot after Crazy Rich Asians — that’s the power of the right movie placement. Fantasy locations like Harry Potter build dedicated communities, while glamorous spots from romantic comedies attract lifestyle-focused content. Social media has basically turned these movie locations into bucket-list destinations where people go specifically to get that perfect shot for their feed.”

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