Jenna Ortega is officially the highest-earning cast member from Netflix’s hit show Wednesday, with the potential to earn $59,000 per sponsored Instagram post.
According to a new study by social casino website McLuck, Jenna leads her co-stars by a wide margin, thanks to her massive Instagram following of 37.8 million.
Emma Myers ranks second, with potential earnings of $16,100 per sponsored post, while Catherine Zeta-Jones also makes the list, earning around $5,300 per post.
The study analyzed the Instagram accounts of 22 cast members from Wednesday and used Hype Auditor’s Instagram pricing calculator to estimate how much each actor could earn from a single sponsored post.
Top 10 highest-earning ‘Wednesday’ cast members on Instagram
| Rank | Name | Instagram handle | Followers | Potential post earnings |
|---|---|---|---|---|
| 1 | Jenna Ortega | @jennaortega | 37.8M | $59,000 |
| 2 | Emma Myers | @ememyers | 10.2M | $16,100 |
| 3 | Hunter Doohan | @hunterdoohan | 2.8M | $9,400 |
| 4 | Moosa Mostafa | @moosa_mostafa_ | 340K | $6,300 |
| 5 | Georgie Farmer | @georgieebleu | 828K | $5,400 |
| 6 | Catherine Zeta-Jones | @catherinezetajones | 5.7M | $5,300 |
| 7 | Billie Piper | @billiepiper | 617K | $2,700 |
| 8 | Christina Ricci | @riccigrams | 1.7M | $2,600 |
| 9 | Joy Sunday | @joysunday | 852K | $2,400 |
| 10 | Isaac Ordonez | @isaac0rdonez | 540K | $2,200 |
Jenna, who plays the titular Wednesday Addams in seasons one and two, recently received a 733% pay increase for each episode she stars in, bringing her per-episode salary to $250,000.
With her skyrocketing popularity, it’s no surprise she tops the Instagram earnings list as well.
Emma, who portrays Enid Sinclair, is the second-highest earner. She has appeared in A Good Girl’s Guide to Murder, A Minecraft Movie, and Girl in the Basement.
Hunter Doohan, who plays Tyler Galpin, ranks third with potential post earnings of $9,400. Hunter, an actor, writer, and director, has previously starred in Daredevil: Born Again, Your Honor, and Westworld.
Moosa Mostafa, playing Eugene Ottinger, can earn $6,300 per post, while Georgie Farmer, who portrays Ajax Petropolus, earns $5,400 per post based on his 828,000 followers.
Joerg Nottebaum, a spokesperson for McLuck, commented on the findings:
“With part one of the second season now available to stream on Netflix, fans will be keen to binge the latest episodes. Jenna has gained over one million followers since the first season premiered in 2022. With her continued success and popularity, it’s no surprise she received a 733% pay rise to reprise her role as Wednesday Addams.”
This study underscores just how much Instagram influence can add to a star’s earning potential, especially for young actors leading a cultural phenomenon like Wednesday.
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