A new analysis from experts at the liposuction and blepharoplasty specialty clinic Derma Laser Center of New Jersey has revealed the cosmetic and wellness trends that are most in demand for this winter. 

The researchers analyzed Google Trends search data to reveal the cosmetic treatments that people are seeking out the most, as the colder weather has many thinking of how best to keep their skin and wellbeing in its best shape. 

All search increases were gathered based on worldwide search data and compared to the average search volume since tracking began over 20 years ago, unless stated otherwise.  

1.    Masseter Botox 

Online searches for masseter Botox have skyrocketed 687% to an all-time high in 2025, with a notable increase seen in recent years as the treatment has become more readily available for cosmetic purposes. ‘Jaw Botox’ searches have also surged 272% over the same period. 

This form of Botox is used as a medical treatment for issues such as teeth grinding, which is eased by the Botox relaxing the jaw muscles. However, this recent surge aligns with social media popularity of this procedure being used for cosmetic reasons due to its ability to help the face appear ‘slimmer’.  

Highlighting the growing demand for masseter Botox, the study revealed that searches have surged an incredible 170% since 2020 alone.  

2.    Red Light Therapy and Blue Light Therapy 

With a new and emerging market for at-home beauty tech, red light therapy has seen a staggering rise in popularity in recent years. However, with the weather growing colder and people seeking ways to rejuvenate their skin, this treatment is seeing its highest-ever interest, with online searches spiking 809% this season. 

The somewhat lesser-known blue light therapy has also seen a sharp increase in interest for fall 2025, with a 398% increase in Google searches.  

Which therapy is right for each person differs based on their skin concerns. For example, blue light therapy focuses on the skin’s surface and can help with acne, whereas red light therapy works deeper to help stimulate collagen and provide anti-aging benefits.  

3.    Microneedling 

Popular for its benefits in minimizing fine lines, large pores, and improving skin texture, microneedling is a favored treatment among celebrities from Victoria Beckham to Jennifer Aniston. The analysis revealed that this facial treatment has experienced a 462% surge in interest this season, seeing more popularity than ever before, according to Google. 

4.    Lymphatic Drainage 

Lymphatic massage can offer the cosmetic benefits of reducing the appearance of puffiness, as well as being used therapeutically to help minimize swelling and improve circulation. This is through targeted and methodical massages to help move lymph fluid through the system.  

While this form of massage has been around for centuries, it has seen a huge surge in interest in recent years, culminating in its highest popularity in two decades for fall 2025. According to the analysis, Google searches for lymphatic drainage have increased 558% right now, with trends on social media bolstering its popularity for cosmetic use. 

5.    Face Massage 

In addition to full body lymphatic drainage massage, face massage searches have also seen a sharp rise, spiking 181% as the winter months approach, compared to the average. 

Face massage can offer some of the same benefits as lymphatic drainage massage on other areas of the body and can also offer the revitalizing effects of stimulating collagen production and soothing muscle tension. 

Dr. Ayman El-Attar of Derma Laser Center of New Jersey commented: “The trends our analysis uncovered highlight that the biggest trends in beauty for fall and winter this year center primarily around skincare, anti-aging, and elevating one’s natural beauty.  

“Treatments such as microneedling and red light therapy both provide not just restoring benefits but also preventative treatment against skin aging and increasing collagen to help maintain a youthful look. Daily skincare and SPF, reinforced by such treatments, can be key steps in achieving your best skin.”