- Taylor Swift merchandise is searched for on Google an average of 239,180 times a month.
- A new study has determined which of Billboard’s Top 100 Artists has the most in-demand merchandise.
- Sabrina Carpenter and Kendrick Lamar round out the top three.
The research, completed by experts in custom patches, Ninja Patches, examined Google search volume for Billboard’s Top 100 Artists to determine which artist drives the most demand for merchandise. The artists were searched with keywords such as [artist] merch, [artist] merchandise, and [artist] official merch to identify which musicians have the highest interest in online goods.
Taylor Swift has the most in-demand merchandise out of any artist, with an average monthly search volume of 239,180. As anticipation for her new album The Life of a Showgirl grows, Swift has been releasing limited-edition merchandise available only for short periods. The most recent merchandise release was ‘The Life of a Showgirl Cardigan Box Set,’ which retails for $70.
Sabrina Carpenter ranks second with an average monthly search volume of 147,246. Her recent album, Man’s Best Friend, was released on August 29, 2025, and her ongoing tour drives a strong demand for limited-edition tour merchandise among fans. Carpenter’s most searched-for merchandise on Google is posters.
Kendrick Lamar is third with an average monthly search volume of 117,045. Lamar is currently on his ‘Grand National Tour’, and fans are continuing to show support by making his merchandise one of the most sought-after out of all artists.
Tyler, The Creator follows with an average monthly search volume of 93,415. As his world tour comes to an end in late September, fans are eager to buy any last-minute merchandise from ‘Chromakopia: The World Tour’.
Billie Eilish rounds out the top five artists with the most in-demand merchandise. Eilish has an average monthly search volume of 77,678. Eilish’s merchandise is often modeled by the artist on her website, creating a more personal connection with the fans. Her merchandise ranges from accessories like pins and belts to outerwear.
The 20 artists with the most in-demand merchandise
| Rank | Artist | Average Monthly Search Volume |
| 1 | Taylor Swift | 239,180 |
| 2 | Sabrina Carpenter | 147,246 |
| 3 | Kendrick Lamar | 117,045 |
| 4 | Tyler, The Creator | 93,415 |
| 5 | Billie Eilish | 77,678 |
| 6 | Chappell Roan | 77,140 |
| 7 | SZA | 76,013 |
| 8 | Playboi Carti | 56,634 |
| 9 | Travis Scott | 52,090 |
| 10 | Gracie Abrams | 50,599 |
| 11 | Zach Bryan | 49,264 |
| 12 | Nirvana | 48,430 |
| 13 | Deftones | 47,239 |
| 14 | Mac Miller | 46,496 |
| 15 | Drake | 44,495 |
| 16 | Morgan Wallen | 39,498 |
| 17 | Noah Kahan | 39,402 |
| 18 | Megan Moroney | 39,346 |
| 19 | Post Malone | 37,935 |
| 20 | The Weeknd | 37,171 |
Chappell Roan is sixth with an average monthly search volume of 77,140. Roan’s online merchandise store only offers her music, but fans looking to buy her merchandise are Googling posters of the star the most.
SZA follows closely behind with an average monthly Google search volume of 76,013. SZA’s most searched-for merchandise is hoodies, of which her merchandise store features two that retail for $120 each.
Playboi Carti ranks eighth with an average monthly search volume of 56,634. In ninth place, Travis Scott has an average monthly Google search volume of 52,090.
Gracie Abrams rounds out the top 10 artists with the most popular merchandise. Abrams has an average monthly Google search volume of 50,599, and her most popular merchandise that fans search for is posters.
Victor Ilisco, Director of Sales & Operations of Ninja Patches, commented:
“Merchandise demand is a key indicator of an artist’s fan engagement, and this data highlights which musicians are driving the most interest in branded goods. Taylor Swift is the most popular, with fans eagerly purchasing limited-edition items tied to her upcoming album.
“Artists like Sabrina Carpenter and Kendrick Lamar are seeing tour-driven spikes in merchandise interest, showing how live performances amplify demand. These trends not only show which artists make the most revenue, but which have the most loyal fans that are willing to spend to represent their favorite artist.”
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