• Berlin is the most Instagrammable city to visit in the fall, with each tourist publishing an average of 6 photographs with hashtags during their visit.
• Autumn travelers find Europe’s cities most photogenic, as 6 European destinations rank in the global top 10 for Instagrammability.
• For Asia travelers, Seoul is the best fall destination in the region, offering warm 13°C weather and hosting nearly 35M tourists each year.

More than 60% of travelers say they choose destinations based on how photogenic they’ll look on social media, making autumn trips great Instagram material. A new study by vacation rentals platform Deluxe Holiday Homes analyzed major global cities to identify the most Instagrammable cities to visit in the fall.

The research measured how often travelers share photos of cities in the fall by tracking Instagram hashtags (e.g., #Paris, #ParisAutumn, #FallInBerlin) and comparing them with each city’s tourist numbers. By dividing the total hashtags by visitor numbers, the study examined which destinations inspire travelers to post the most about their autumn trips.

Here’s a look at the top 10 most Instagrammable fall cities in 2025:

City	Instagram hashtags	Number of Tourists	Hashtags per Tourist	Autumn temperature
Berlin	73.42M	13M	5.65	11
Dublin	21.38M	4.8M	4.45	10
Paris	205.35M	47.5M	4.32	12
Vancouver	53.5M	12.8M	4.18	10
Lyon	18.87M	4.9M	3.85	12
Edinburgh	18.59M	5.34M	3.48	9
New York City	214.92M	65M	3.31	14
Quebec City	13.9M	4.3M	3.23	8
Prague	26M	8.08M	3.22	10
Seoul	34.8M	13.14M	2.65	13

You can access the complete research findings here.

Berlin ranks first as the world’s most Instagrammable fall destination. The German capital welcomes over 13M visitors each year, who together post more than 73M autumn-themed hashtags on Instagram. On average, that’s nearly 6 photos per tourist, making Berlin’s visitors far more active in sharing their fall experiences than those in other cities.

The second-best city to visit in the fall is Dublin. The capital of Ireland gets 21M Instagram hashtags during the autumn season from its 4.5M annual visitors. Each tourist coming to Dublin in the fall shares almost 5 pictures from their trips.

Next up is Paris, attracting 47.5M visitors a year who publish around 205M autumn-themed posts on IG. With mild 12°C weather that keeps the city lively outdoors, tourists share more than 4 hashtags each, keeping the French capital among the top three places for Instagrammability.

Vancouver ranks fourth among the best fall destinations, with visitors sharing an average of 4 Instagram hashtags during their trips. The city draws nearly 13M tourists each year, and sees over 53M autumn-related posts.

In fifth place is Lyon. Around 4.9M people visit this French city every year, sharing 19M hashtags on Instagram. This equals 4 posts per tourist, who seem to enjoy the city’s warm 12°C autumn weather.

Edinburgh comes next at sixth place. Scotland’s capital inspires 19M autumn-themed posts while hosting 5M yearly visitors. That works out to every tourist sharing up to 4 posts on IG about their fall experiences in the city.

New York City ranks seventh on the list with more than 215M autumn hashtags. With 65M visitors each year, that comes to more than 3 posts per person as the city’s warm 14°C fall makes it one of the most shared destinations online.

Quebec City is in eighth position among fall destinations. Even though Quebec receives only 4.3M tourists annually, this Canadian city still manages to inspire almost 14M autumn hashtags, or about 3 posts per visitor.

Prague takes ninth position, with each tourist posting about the city’s autumn scenes 3 times. The Czech capital collects 26M fall-themed posts in total on Instagram, which comes from about 8M annual visitors.

Seoul completes the top ten most Instagrammable cities to visit in autumn. Offering one of the warmest temperatures, South Korea’s capital welcomes more than 13M visitors each year. With 34M mentions on Instagram, Seoul’s autumn looks are shared more than 2 times by each tourist.

“Autumn brings together all the things that make a destination appealing,” says the spokesperson from Deluxe Holiday Homes. “There’s the visual change in nature, the comfortable weather for exploring on foot, and the cultural calendar that fills with festivals and local events. Visitors see ordinary streets and parks in a new way, and that difference is what makes them want to take out their phones and capture it. The season has a natural storytelling quality that makes it one of the most shared times of year.”