If your makeup routine is giving “cute but drying” or “long-lasting but low-key ruining my skin,” KimChiChic Beauty is clearly trying to fix that balance with its latest drops.

Think playful, affordable, but actually formulated with skincare in mind — not just pigment.

And honestly? These launches feel very Gen Z-coded in the best way: fun, accessible, and low-effort glam that still hits.

The lip product that’s about to live in your bag

Let’s start with the star: Balm Chica Balm Balm ($10), launched January 28.

This isn’t just another lip balm. It’s sitting somewhere between a balm and a tinted lip oil — which is exactly what you want when it’s hot, you’re dehydrated, and matte lipstick feels like a mistake.

Here’s what it’s doing:

• sheer, tint-enhancing color for that “your lips but better” look
• a glossy, juicy finish without feeling sticky
• Maxi Lip peptides to help hydrate and smooth over time
• actually nourishing, not just sitting on top of your lips

It’s the kind of product you throw on without a mirror and still look put together. Very “effortless but intentional.”

The primer that’s low-key innovative

Now this one is more niche but worth paying attention to: Give Me Grip Primer/Base ($15), which dropped January 15.

It’s being marketed as the first salmon PDRN-infused grip primer in the U.S. — which sounds random until you realize PDRN is a K-beauty ingredient tied to skin repair and hydration.

So instead of a primer that just grips your makeup and calls it a day, this one:

• helps your makeup last longer
• supports your skin barrier at the same time
• adds hydration so your base doesn’t crack or separate

Translation: your makeup stays on, but your skin doesn’t feel punished for it later.

The everyday palette that won’t overwhelm you

Launching March 5, the Better Than Nude palette ($15) is clearly designed for people who want easy, wearable glam without overthinking it.

It’s a 9-pan palette with:

• soft, neutral tones for everyday looks
• buildable pigment (not overly intense, which is actually a good thing here)
• a blendable, talc-free formula
• skincare ingredients like vitamin E, jojoba oil, and squalane

Plus, it checks all the “clean beauty” boxes — vegan, cruelty-free, no parabens, sulfates, or synthetic fragrance.

This is the kind of palette you reach for when you want to look polished but don’t have the energy for a full production.

Why this brand keeps growing

If you’ve been paying attention, Kim Chi built this brand around inclusivity, affordability, and self-expression — and that’s still coming through in these launches.

Nothing here feels overly exclusive or intimidating. It’s makeup that’s meant to be used, played with, and thrown in your bag without stressing about it.

And btw… is it worth it?

At these price points ($10–$15), this isn’t a huge risk. But more importantly, the products are solving real, everyday annoyances:

• dry lips → fixed with a hydrating tint
• makeup not lasting → fixed with a gripping, skincare-infused primer
• overwhelming palettes → replaced with something simple and wearable

If your current routine feels either too high-maintenance or not performing the way you want, these are easy swaps that don’t require a full overhaul.

And in a season where everything is about looking put together with minimal effort, that’s kind of the whole point.