If you’ve shopped for skincare with a tween or teen lately, you’ve probably noticed one thing:

They’re asking for the products they see on TikTok.

The problem? Many viral skincare routines are designed for adult skin and include potent active ingredients that younger skin simply doesn’t need.

That’s where Pipa comes in.

Created specifically for kids ages 8 to 12, Pipa focuses on gentle, age-appropriate skincare that’s pediatrician- and dermatologist-approved, clinically tested for sensitive skin, and free from the harsh actives commonly found in adult routines.

Tbh, that’s refreshing AF.

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♬ How You Like Me Now – The Heavy

A Simple Routine That Makes Sense

Instead of encouraging complicated, 10-step skincare routines, Pipa keeps things focused on the basics.

The brand’s Must-Have Bundle includes three essentials:

• Squeaky Clean Cleanser to gently wash away dirt, sweat, and excess oil.
• Sun-Sational SPF for daily sun protection with a formula designed to leave no white cast.
• Skin Saver Hypochlorous Acid Spray, which helps refresh and soothe skin after gym class, sports practice, or other activities where sweat can lead to irritation.

The set also comes with a clear travel pouch, making it easy to toss into a backpack or sports bag.

Why Age-Appropriate Skincare Matters

Tween skin is still developing, which means it generally doesn’t need powerful exfoliating acids or anti-aging ingredients that dominate social media feeds.

Instead, dermatologists often recommend focusing on three simple habits:

• Cleanse gently.
• Wear sunscreen every day.
• Keep skin hydrated and protected.

Pipa’s routine follows that philosophy, helping tweens build healthy skincare habits without overwhelming their skin.

A Brand Designed for Today’s Tweens

Pipa recently became the first dedicated tween skincare line to launch at Claire’s, a retailer many millennial parents remember from their own childhood shopping trips.

Now, instead of trendy products designed for adults, tweens have access to skincare created specifically with their age group in mind.

The LTB Verdict

Pipa feels like a thoughtful answer to one of today’s biggest parenting challenges: helping kids navigate the world of social media beauty trends safely.

Rather than copying adult routines, the brand encourages simple, dermatologist-backed habits that support healthy skin from the start.

For parents looking to build a basic skincare routine without the unnecessary extras, Pipa offers an easy place to begin.