With skincare trends reaching younger audiences, finding age-appropriate products for tweens can feel overwhelming for parents.
MALOA Skincare aims to make things simpler with a mom-founded brand created specifically for kids ages nine and up, focusing on everyday hygiene and self-care rather than complicated routines or pressure to achieve perfect skin.
Founded by Lauren Wilson, MALOA takes a parent-first approach to introducing skincare.
What you should know about MALOA Skincare
The idea of MALOA is to give families a straightforward way to build healthy habits while helping young people see self-care as something positive, not something they need to do to fix their appearance.
This brand offers vegan, cruelty-free skincare made in the USA.
Its formulas are designed without harsh actives such as retinoids, AHAs and BHAs, as well as exfoliants, synthetic fragrances, dyes, sulfates, parabens, phthalates and PFAS.
The lineup keeps daily routines approachable with four essentials:
- Jelly Face Cleanser ($33): A fragrance-free gel cleanser formulated with watermelon and glycerin to remove dirt, sweat, and sunscreen without stripping the skin.
- Triple Cloud Face Moisturizer ($30): A lightweight moisturizer featuring jojoba, chamomile, and oat for everyday hydration.
- Cucumber Splash Face Mist ($28): A refreshing mist formulated with cucumber, probiotics and green tea for lightweight hydration and comfort.
- Pom Perfect Lip Balm ($20): A nourishing balm featuring shea butter, murumuru seed butter and vitamin E, leaving lips with a soft, natural-looking gloss.
The collection also offers easy gift ideas for the holiday season, particularly the lip balm and face mist for stocking stuffers.
By keeping its lineup focused on gentle, everyday care, MALOA Skincare gives parents a way to introduce age-appropriate routines without making beauty feel like another expectation tweens have to meet.
Its message is refreshingly simple: self-care can be about feeling good, building confidence, and making today a good day.
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