Dua Lipa, the trendsetting sensation behind some of the hottest beauty trends, is taking her influence to the next level.
She has been announced as the Global Makeup Ambassador for YSL Beauty.
Since 2019, Dua has been captivating audiences as the face of the YSL Libre franchise, and now, she’s poised to redefine beauty standards with her electrifying energy and signature style.
In her new role, Dua will be spearheading the promotion of YSL Loveshine, a groundbreaking franchise focused on lip products that promise to revolutionize the makeup game.
From high-shine lipsticks to the eagerly anticipated YSL Loveshine Lip Oil Stick, Dua’s partnership with YSL Beauty marks a significant milestone in her longstanding relationship with the brand.
Reflecting on her journey with YSL Beauty, Dua shares, “This feels like a very natural progression in our relationship.”
“I’ve been with the brand for five years now. I’ve grown up with the brand,” she said.
Her influence extends beyond mere cosmetics; it’s about celebrating individuality and empowering everyone to embrace their unique beauty with confidence.
Stephan Bezy, international general manager of YSL Beauty, expressed his excitement about Dua Lipa’s role.
“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for.”
Dua’s YSL campaign
The debut of the YSL Loveshine franchise coincides with the launch of the new Lip Oil Stick, a luxurious blend of creamy, high-shine nude shades designed to complement every skin tone.
Shot in Morocco, near the YSL Beauty Ourika Community Gardens, the campaign captures the essence of vibrant beauty and ethical sourcing that defines the Maison’s ethos.
For Dua Lipa, beauty is more than just aesthetics; it’s about self-expression and embracing life’s adventures.
Drawing inspiration from her mother’s beauty rituals and her own creative instincts, Dua continues to push the boundaries of style and experimentation.
“That (my mom’s makeup bag) was my first introduction to makeup and the way she carried herself. I’ve always looked up to her in terms of style and makeup. She’s my beauty icon.”
As the countdown begins for the release of YSL’s latest lip innovations, Dua Lipa invites beauty enthusiasts everywhere to join her in embracing the glossy revolution.
The new Loveshine Lip Oil Stick is set to launch online on March 15 and in stores by the end of March.
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