• A “full face” of Haus Labs by Lady Gaga comes in at $228.
• Trinny London by Trinny Woodall has the most expensive full face makeup collection, costing $254.
• The study analyzed the prices of full-face makeup products from eight of the most popular celebrity-owned beauty brands. 

Digital marketing experts Skyline Social have conducted new research revealing that Trinny London is the most expensive celebrity-owned beauty brand, with a full-face makeup collection totaling $254. 

The study compared the prices of essential makeup products required for a full face, including foundation, concealer, mascara, lip products, eyebrow products, powder, primer or setting spray, and blush or bronzer, across eight of the most popular celebrity-owned beauty brands. Brands that did not offer all these products were excluded, and when multiple products were available, the study selected the least expensive single-use product to ensure consistency.  

1. Trinny London by Trinny Woodall ($254) 

Trinny London’s makeup line, created by Trinny Woodall, stands out as the most expensive among the celebrity-owned beauty brands analyzed, with a full face costing $254. The BFF All Day foundation is priced at $52, making it one of the highest-priced foundations in the study. This foundation is known for its light-reflecting formulas and promises long-lasting coverage. 

Trinny London’s Lash2Lash mascara is priced at $24. The Golden Glow bronzer and the Miracle Blur primer are each priced at $32 and $36, respectively. These premium prices reflect Trinny London’s focus on high-quality ingredients. 

2. Haus Labs by Lady Gaga ($228) 

Lady Gaga’s Haus Labs ranks second with a full-face collection totaling $228. The Triclone Skin Tech Medium Coverage Foundation is priced at $49. This foundation boasts a clean formula enriched with more than 20 skincare ingredients.  

The B-Structural Mascara costs $29 and offers a volumizing effect with a weightless feel. The Edge Precision Brow Pencil, priced at $22, allows for precise application to achieve defined brows. Haus Labs places emphasis on innovative formulas and sustainable packaging. 

3. Fenty Beauty by Rihanna ($182) 

Rihanna’s Fenty Beauty ranks third with a full-face cost of $182. The Eaze Drop Blurring Skin Tint foundation is priced at $36 and offers a lightweight, skin-like finish. 

The Cheeks Out Freestyle Cream Blush, priced at $26, comes in a variety of shades suitable for all skin tones. Fenty Beauty’s Gloss Bomb Universal Lip Luminizer, at $21, has gained popularity for its universal appeal and high-shine finish. The brand’s Brow MVP Ultra Fine Brow Pencil, costing $25, helps achieve defined brows with ease. 

4. Kylie Cosmetics by Kylie Jenner ($164) 

Kylie Cosmetics, tied for fourth place, offers a full face for $164. The Power Plush Longwear Foundation is priced at $36, promising a long-lasting, flawless finish. The matching concealer costs $27 and is designed to complement the foundation. 

The Kybrow Pencil, at $17, helps shape and fill brows for a polished look. The Matte Lip Crayon, priced at $18, offers a creamy formula with a comfortable matte finish. Kylie Cosmetics is known for its trend-driven products and collaborations. 

4. Rare Beauty by Selena Gomez ($164) 

Also totaling $164, Rare Beauty by Selena Gomez focuses on promoting self-acceptance. The Liquid Touch Weightless Foundation costs $30 and provides breathable, medium coverage. The Liquid Touch Brightening Concealer, priced at $24, offers a lightweight formula that blends seamlessly. 

The brand’s standout product, the Soft Pinch Liquid Blush, is priced at $24 and has been praised for its pigmentation. The Perfect Strokes Universal Volumizing Mascara, at $22, is designed to suit all lash types. Rare Beauty combines high-performance products with a mission to break down unrealistic standards. 

5. r.e.m. beauty by Ariana Grande ($156) 

Ariana Grande’s r.e.m. beauty offers a full-face collection at $156. The Sweetener Foundation is priced at $35, providing medium to full coverage. The Sweetener Concealer, at $24, is available in a wide range of shades. 

The Flourishing Volumizing Mascara, costing $16, delivers bold lashes. The On Your Collar Plumping Lip Gloss, priced at $17, adds shine and fullness to the lips. r.e.m. beauty combines futuristic packaging with accessible pricing. 

6. Honest Beauty by Jessica Alba ($111) 

Honest Beauty offers a full face for $111. The CCC Clean Corrective with Vitamin C Tinted Moisturizer Broad Spectrum SPF 30, priced at $16.99, combines skincare benefits with makeup coverage. The Fresh Flex Concealer, at $17.99, provides buildable coverage. 

The Extreme Volume Mascara and Bold Lash Primer duo costs $19.99. The Creme Cheek Blush and Lip Color, priced at $13.99, serves as a multifunctional product. Honest Beauty focuses on transparency in ingredients. 

7. FLOWER Beauty by Drew Barrymore ($87) 

FLOWER Beauty is the most affordable brand studied, with a full face costing $87. The Get Real Serum Foundation, at $16.99, offers a natural finish. The Get Real Serum Concealer costs $11.99 and complements the foundation. 

The Dream Warrior Volumizing Mascara, priced at $11.99, provides dramatic lashes. The Flower Pots Powder Blush, at $11.49, adds a pop of color. FLOWER Beauty aims to provide high-quality products at affordable prices. 

Table: The most expensive celebrity-owned brands for a full face makeover 

Rank	Brand	Cost of a full-face of makeup
1	Trinny London	$254
2	Haus Labs	$228
3	Fenty Beauty	$182
=4	Rare Beauty	$164
=4	Kylie Cosmetics	$164
5	r.e.m. beauty	$156
6	Honest Beauty	$111
7	FLOWER Beauty	$87

*The final amounts have been rounded to the closet who number.  
 
Ash Davis, spokesperson for Skyline Social, commented on the findings: “The beauty industry continues to grow with celebrities launching their own brands, offering products across various price points. This research shows that while some brands aim for luxury and innovation, others focus on accessibility without compromising quality. This variety allows consumers to choose products that fit their needs and budgets.”