After years of anticipation and a few delays due to the COVID-19 pandemic, Tyra Banks has unveiled her latest venture: ModelLand.

Located in Santa Monica, this dazzling 10,000-square-foot attraction promises visitors an immersive experience like no other, inviting them to tap into their inner model and strut their stuff on the runway of life.

Unlike traditional theme parks, ModelLand isn’t just about rides and thrills. It’s a “multi-sensorial experience,” as Tyra describes it, aiming to immerse guests in the atmosphere of the modeling industry.

From the runway room to the wig room, from the bedroom to the dance studio, visitors are guided through a series of interactive rooms that celebrate the art of posing, strutting, and smizing (smiling with your eyes).

Inspired by Tyra’s own experiences as a supermodel and entrepreneur, the space is designed to captivate guests of all ages, offering a glimpse into the glamorous world of fashion and beauty.

Be a model for a day

One of the highlights of ModelLand is the “model-for-a-day experience,” where guests can step into the shoes of a runway model for a brief period.

Led by Posing Professionals, participants learn about posing techniques, selfie tips, and the art of projecting confidence in front of the camera.

It’s an opportunity to break free from inhibitions, embrace individuality, and celebrate self-expression in all its forms.

And let’s not forget about the indulgence factor. ModelLand offers plenty of opportunities to treat yourself, from sampling SMiZE ice cream, Tyra’s own frozen dessert company, to indulging in a bit of theatrical shopping.

With its extravagant decor and luxurious amenities, ModelLand is the perfect playground for fashionistas and beauty buffs alike.

Despite facing challenges, including delays caused by the COVID-19 pandemic, Tyra remained committed to bringing her vision to life.

In essence, ModelLand offers more than just a day of entertainment; it’s a celebration of diversity, creativity, and self-confidence.

Whether you’re a fashion enthusiast or simply curious about the modeling industry, ModelLand promises a thought-provoking and memorable experience for all who venture through its doors.

So why not take a stroll through Tyra Banks’ ModelLand and see where the journey takes you?

The visit will take around 60 to 90 minutes and ticket prices start at $35

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