• Rare Beauty by Selena Gomez is the nation’s most sought-after celebrity-owned beauty brand.
• The study examined average monthly search volumes to determine which celebrity brands are the most popular among American consumers. 
• Fenty Beauty, Goop, Supergoop!, and Kylie Cosmetics follow in the top five fan-favorite beauty brands.  

Selena Gomez, Rihanna, and Gwyneth Paltrow have the most in-demand celebrity beauty empires.   

The research, conducted by marketing experts Skyline Social, examined online search data for celebrity beauty brands. The brands with the highest average monthly search volume have been named the most sought-after ahead of this year’s Black Friday sales. 

Rare Beauty takes the crown. Selena Gomez’s beauty brand is the most sought-after nationwide with 274,402 average monthly searches. The vegan and cruelty-free brand offers a range of shades and products to enjoy, including the Lip Soufflé Matte Lip Cream and Soft Pinch Liquid Blush.  

Fenty Beauty follows in second, with 248,134 average monthly searches in America. Nine-time Grammy award-winner and fashion designer, Rihanna, first launched the brand in 2017. It has since become a cult classic, offering high-quality, velvet foundations that come in 50 true-to-you shades.  

Goop is the third-most popular celebrity-owned beauty brand, with 112,443 average monthly searches. Gwyneth Paltrow’s brand offers clean beauty and sexual wellness products, like the GOOPGENES Nourishing Restore Body Butter. 

In fourth place, with 96,378 average monthly searches, is Supergoop!. Holly Thaggard first founded the skincare company after her friend was diagnosed with skin cancer. Wimbledon-winning tennis star Maria Sharapova then invested in the company in 2014, becoming co-owner of the SPF-centered brand. 

With 89,798 average monthly searches, Kylie Cosmetics is the fifth-most sought-after beauty brand to look out for this Black Friday. Since launching her Kylie Lip Kits in 2015, Kylie Jenner has built a global, cruelty-free beauty brand with over 55 million followers on Instagram and TikTok.  

Table: The nation’s most sought-after celebrity beauty brands 

Rank	Brand	Average monthly search volume
1	Rare Beauty	274,402
2	Fenty Beauty	248,134
3	Goop	112,443
4	Supergoop!	96,378
5	Kylie Cosmetics	89,798
6	Meaningful Beauty	75,093
7	Florence by Mills	71,023
8	Cécred	55,229
9	Jeffree Star Cosmetics	51,793
10	Victoria Beckham Beauty	36,623

 
In sixth place is Meaningful Beauty, with 75,093 average monthly searches. American model, Cindy Crawford, co-founded the brand with aesthetic specialist Dr. Jean-Louis Sebagh in 2004. It has since launched beauty and skincare products aimed at consumers aged 35 and above.  

Florence by Mills follows in seventh place, with 71,023 average monthly searches. Founded in 2019 by Stranger Things actor, Millie Bobby Brown, the iconic lilac-themed brand is marketed towards Gen-Z consumers with beauty products designed for young skin. Millie has since expanded the brand with Florence by Mills Coffee.  

With 55,229 average monthly searches, Beyoncé’s Cécred is the eighth most in-demand celebrity beauty brand. Jeffree Star Cosmetics follows in ninth place, with 51,793 average monthly searches. Victoria Beckham Beauty is in tenth place, with 36,623 average monthly searches.  

Ash Davis from Skyline Social commented, “These findings show that celebrity beauty brands are at the forefront of consumer interest this year. Rare Beauty, Fenty Beauty, and Goop have proven to be fan-favorites for their high-quality products and celebrity allure, and American consumers can expect these coveted brands to be among the most sought-after as holiday shopping heats up.”