• New York ranks as the seventh most Instagrammable summer destination, with almost 40 MILLION posts on the social media app 

• Paris, France, is first while Nice, France is in second

• Almost 140 destinations across the globe were analyzed to create the ranking 

As summer approaches and travel plans are made, a new study has identified the most Instagrammable vacation destinations if you want to capture stunning photos and rack up likes on social media. 

Ferryhopper, a provider of ferry tickets worldwide, analyzed Instagram hashtag data for 138 summer vacation spots around the world to determine which locations travelers share most on social media. Hashtags included “#[location],” “#visit[location],” and “#[location]travel.” 

The top 10 most Instagrammable destinations this summer 

Rank	Destination	Total number of posts
1	Paris, France	155,949,193
2	Nice, France	96,758,275
3	Bali, Indonesia	91,640,351
4	Barcelona, Spain	77,112,126
5	Rio de Janeiro, Brazil	62,302,384
6	Sydney, Australia	44,260,161
7	New York, USA	38,628,055
8	Valencia, Spain	32,558,358
9	Vancouver, Canada	30,725,075
10	Kyoto, Japan	27,409,999

In seventh is New York, the only US location to break into the top 10, with 38.6 million posts. Temperatures here range from 66-86°F. Instagrammable locations include the iconic skyline view from Top of the Rock, the greenery and bridges of Central Park, the Brooklyn Bridge at sunrise, colorful street art in SoHo and Bushwick, and Times Square, particularly at night. 

Full Study:

Paris, France, leads the world with over 155.9 million Instagram posts, nearly 60 million more than the second-place destination, Nice.  

The hashtag #Paris alone generated 147.6 million posts, while #ParisTravel and #ParisLife contributed an additional 1.5 million combined posts. In summer, temperatures vary between 59-79°F, with the sun setting after 9pm. 

Instagrammable locations include the iconic Eiffel Tower viewed from Trocadéro, rooftop bars like Le Perchoir with vast city views, the romantic Montmartre streets and pink-hued La Maison Rose café, the pyramid at the Louvre, and scenic sunset river cruises along the Seine. 

Nice, France, secured the second spot with 96.7 million total posts, highlighting France’s strong presence on Instagram as a travel destination. 

#NiceFrance totaled a massive 1.8 million posts, while #VisitNice added an extra 56,000 Temperatures are slightly higher compared to Paris, ranging from 66-84°F. The sea breeze keeps things pleasant, and the water is perfect for swimming. 

Instagrammable locations include the vibrant Promenade des Anglais, the iconic blue chairs lining the pebble beach, the colorful streets of Vieux Nice, the panoramic lookout from Castle Hill, and the flower-filled stalls of the Cours Saleya market. 

In third is Bali, Indonesia, with 91.6 million posts, making it the most popular Asian destination on Instagram. 

The hashtag #BaliLife generated over 5.3 million posts, the highest lifestyle tag count among all destinations analyzed. Bali’s dry season runs from May to September, with peak summer temperatures averaging 73–88°F.  

Instagrammable locations include the iconic Tegalalang Rice Terraces in Ubud, the sea temple of Tanah Lot, the jungle swings and flower baths at Ubud resorts, the crystal-clear waters and white sands of Nusa Penida, and sunset views from cliffside bars like Rock Bar in Jimbaran. 

Barcelona, Spain is fourth, with 77.1 million total posts.  

#Barcelona has a massive 75 million posts, while #VisitBarcelona, the next biggest tag for the destination, has 89,000 posts. Temperatures range from 66-86°F between June and August.  

Instagrammable locations include the colorful mosaic terraces of Park Güell, the intricate façade of La Sagrada Família, the beach boardwalk at Barceloneta, the Gothic Quarter streets, and rooftop views from spots like Hotel Colón overlooking the Barcelona Cathedral. 

Fifth is Rio de Janeiro, Brazil, with 62.3 million posts, making it the most Instagrammable destination in South America. 

#RioDeJaneiro makes up the majority of the location’s posts, with 61.8 million hashtags. Despite June through August being winter, temperatures are still pleasant, ranging from 64–79°F.  

Instagrammable locations include the towering Christ the Redeemer statue with stunning city views, the colorful Selarón Steps in Lapa, the iconic curves of Copacabana and Ipanema beaches, Sugarloaf Mountain at sunset, and the lush trails and waterfalls of Tijuca National Park. 

Sixth is Sydney, Australia, with 44.2 million posts. #SydneyLife accounts for over 2 million posts for the destination. Instagrammable locations include the world-famous Sydney Opera House and Harbour Bridge from Circular Quay, the coastal Bondi to Coogee walk with ocean views, the Bondi Icebergs Pool, the historic laneways of The Rocks, and Mrs. Macquarie’s Chair at sunset. 

In seventh is New York, the only US location to break into the top 10, with 38.6 million posts. Temperatures here range from 66-86°F. Instagrammable locations include the iconic skyline view from Top of the Rock, the greenery and bridges of Central Park, the Brooklyn Bridge at sunrise, colorful street art in SoHo and Bushwick, and Times Square, particularly at night. 

Valencia, Spain is eighth, with 32.5 million posts. Instagrammable locations include the architecture of the City of Arts and Sciences, the Turia Gardens, the Malvarrosa Beach, the colorful buildings and market stalls of Mercado Central, and the historic Valencia Cathedral with views from the Miguelete Tower. 

Ninth is Vancouver, Canada, with 30.7 million posts. Instagrammable locations include the Seawall at Stanley Park, mountain views from Grouse Grind, vibrant Granville Island, the totem poles and beaches at English Bay, and city skylines reflected in False Creek. 

Rounding out the top 10 is Kyoto, Japan, with 27.4 million posts. Instagrammable locations include the iconic red torii gates at Fushimi Inari Shrine, the bamboo forest in Arashiyama, the traditional streets of Gion, the stunning Kiyomizu-dera Temple, and the gardens at the Imperial Palace. 

Commenting on the findings, Christos Spatharakis, CEO of Ferryhopper said, “Social media shapes where people choose to travel and how destinations market themselves. 

“Paris keeps its timeless charm, but we’re also noticing strong showings from Asian and South American spots that give visitors unique photo chances and experiences they want to share. 

“I find it fascinating how many islands and coastal spots rank highly, confirming waterfront locations remain gold for vacation photos. This matches perfectly with the rising interest we’re seeing in ferry trips to photogenic island destinations. Tripadvisor’s 2024 Summer Travel Index revealed that nearly 31% of holiday-goers planned to visit coastal locations this summer.”