Which wellness trends have you been keeping up with so far in 2024? According to Fitness Brand, certain search terms have been exploding lately!
Hailey Bieber is a top celebrity whose been inspiring people to search for “ice baths” as part of their mental health and fitness journeys. Here’s what you should know.
Should you be ice bathing?
Fitness Brand notes that folks have been searching the term “ice bath“ in troves. Online searches have exploded by 245% and 268% around the globe.
Over the last two decades, the search for “ice bath“ jumped by 536%. On top of that, people are also searching up “cold plunge tubs.”
Why is ice bathing so coveted these days? As previously mentioned, stars like Hailey are heavily leaning into this trend.
When Hailey posted a video of herself taking a cold plunge on TikTok in June 2023, tons of people were totally supportive of her for it.
In her caption, she noted that cold plunging has helped her with her anxiety and overall mood.
Stars like Lady Gaga use ice baths to promote better sleep and fight back against chronic pain. Chris Hemsworth has opened up about adding ice baths to his morning routine to help maximize his muscle recovery and growth.
The CEO of Fitness Brand, William Taft, spoke on the topic saying, “Ice bath benefits can include improved circulation, reduced inflammation, boosted immune system, mental resilience, improved sleep patterns and enhanced muscle recovery.
“It’s essential to consult your doctor before taking a cold plunge to see if it would personally work for yourself or if you are undergoing any medical treatment.”
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